05-08-12

CONFIDENCE IS NOT FOR SALE


Video via YouTube/VILA



The new campaign from VILA, the famous Danish high street fashion brand, is all about having confidence and being true to who you are. To me, this is the most important aspect when it comes to fashion and style. You should always wear looks you feel comfortable in. As they describe it, you should always remember: the sensation you get when you’re wearing a look that feels like a natural extension of the style you want.


The Confidence campaign tells us that you have to believe in the young, fashion-conscious woman that you are, and that you don't have to be afraid to show your femininity and sensuality. But, as you can see in the video, you should also be aware that, after tripping over on the catwalk, you just pick up your stilettos and keep going. In the campaign movie, the models fall over but they still finish the show with a smile. 


So, always have fun in what you do and make the best of it, even if it doesn't go as planned :-)

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